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© NCM Associates, Inc 2025
In the normal course of our business together, you share financial, operational, personal, and other non-public information with NCM Associates. Please read this notice carefully to understand what we do with it; this policy supersedes all other policies, 20 Group bylaws, agreements, and other statements regarding NCM Associates’ collection and use of your information.
Data collection. NCM Associates only collects information that you voluntarily provide to us or to which you voluntarily give us access. The information we collect depends on the products or services provided by NCM Associates to you and could include employee names, titles, and contact information, monthly financial data for use in preparing composites, operational information shared during consulting engagements or employee training, and data submitted via business intelligence software.
Data security. NCM Associates uses a variety of security technologies and procedures to help protect your information from unauthorized access, use or disclosure. While no method is 100 percent secure, we use reasonable commercial efforts to secure the information you provide on computer servers in a controlled environment, with reasonable and customary protections against unauthorized access, use or disclosure.
Data use. NCM Associates uses your information in order to provide you with products such as monthly composites, benchmarks, and other analytical tools and services such as consulting and training. We also use your information to create a variety of benchmarks and other research insights for our clients. We use tools and methods to make sure that there is no reasonable possibility of identifying your individual information in the reports that we create for our clients. For example, we combine your information with information that we collect from other clients to produce "aggregated" benchmarks and other analytical reports (collectively, “NCM Benchmarks”). You understand and agree that all NCM Benchmarks and any derivative works created therefrom are the sole and exclusive intellectual property of NCM Associates.
Data sharing. NCM Associates does not sell, rent or lease its client lists to third parties, except to those with which we have a formal agreement to provide products or services to NCM Associates and/or our clients or prospects (“NCM Partners”). NCM Associates may, from time to time, contact you on behalf of NCM Partners about a particular offering that may be of interest to you or provide your contact information (i.e., name, address, telephone number, email address, etc.) to one or more NCM Partners so they can contact you about such an offering. NCM Associates also may share your information with NCM Partners so that the NCM Partners can provide a product or service that you have requested or assist us in performing statistical analysis or in providing a product or service to you. NCM Partners are prohibited from using your information except to provide products or services to NCM Associates and/or our clients or prospects, and they are required to maintain the confidentiality of your information. In addition, we share certain components of your information with your employees in the normal course of providing consulting and training services to you and your employees. If you have concerns about NCM Associates sharing your information with your employees, please contact us at [email protected].
For US clients:
Consumer Information/Gramm-Leach-Bliley.
The Gramm-Leach-Bliley Act (“GLB”) requires financial institutions (companies that offer consumers financial products or services like loans and insurance) to safeguard the personal information
(including names, addresses, phone numbers, bank and credit card account numbers, income and credit histories and Social Security numbers) of consumers with whom they do business. In order to comply with
GLB, we realize that you may need to obtain assurances from third party vendors, such as NCM Associates, that they will maintain the privacy of this consumer information. You agree that you will not provide
us with any of this type of consumer information unless we specifically request it, but to the extent requested by NCM Associates and provided by you, NCM Associates will not disclose any such consumer information.
FOR CALIFORNIA RESIDENTS:
California residents may have additional rights regarding the collection, disclosure, and sale of their personal information. Please see NCM Associates Privacy Notice for California Residents for more information (
www.ncmassociates.com/ccpa).
For Canadian clients:
Personal information.
Certain laws and regulations (including Canada’s
Personal Information Protection and Electronic Documents Act (“PIPEDA”) can be accessed here:
www.priv.gc.ca/en/privacy-topics/privacy-laws-in-canada/the-personal-information-protection-and-electronic-documents-act-pipeda/
) require organizations to safeguard the personal information (including names, addresses, phone numbers, bank and credit card account numbers, income and credit histories) of identifiable individuals. In order
to comply with such laws and regulations, we realize that you may need to obtain assurances from third party vendors, such as NCM Associates, that they will maintain the privacy of personal information. You agree
that you will not provide us with any personal information unless we specifically request it, but to the extent requested by NCM Associates and provided by you, NCM Associates will (1) undertake reasonable measures
to prevent the unauthorized disclosure of any such personal information; (2) comply with PIPEDA to the extent applicable to such personal information; and (3) retain such data only for as long as necessary to provide
our services, comply with our legal obligations, resolve any disputes, or enforce our agreements.
EFFECTIVE: JANUARY 1, 2020
This privacy policy has been compiled to better serve those who are concerned with how their 'Personally Identifiable Information' (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect, or otherwise handle your Personally Identifiable Information in accordance with our website.
When requesting information on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, business name, or other details to help with your experience.
We collect information from you when you, subscribe to a newsletter, fill out a form, or enter information on our site.
We may use the information we collect from you when you sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user submits, or accesses their information to maintain the safety of your personal information.
Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser's help menu to learn the correct way to modify your cookies.
If you turn cookies off, some of the features that make your experience with the site more efficient may not function properly.
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
We do not include or offer third-party products or services on our website.
Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users. Learn more here. We have not enabled Google AdSense on our site.
We, along with third-party vendors such as Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.
California residents may have additional rights regarding the collection, disclosure, and sale of their personal information. Please see NCM Associates Privacy Notice for California Residents for more information (www.ncmassociates.com/ccpa).
We honor Do Not Track (DNT) signals and DNT plant cookies.
It's also important to note that we allow third-party behavioral tracking.
When it comes to the collection of personal information from children under the age of 13 years old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States' consumer protection agency, enforces the COPPA Rule which spells out what operators of websites and online services must do to protect children's privacy and safety online.
We do not specifically market to children under the age of 13 years old.
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
NCM Associates reserves the right to modify this privacy policy at any time. Please visit this page periodically to inform yourself of any changes to our privacy policy. Your continued use of this site indicates your awareness of and agreement to the terms and conditions. Any questions or comments about this privacy policy are welcome and can be made via the Contact Us form (to the right).
The materials, images, and other content of this website are for informational purposes only and are copyrighted by the authors thereof. All rights reserved.
Last Edited on 2018-09-13
LAST REVISED: [9/20/2018]
This NCM Associates Cookie Policy (the "Cookie Policy") describes the different types of cookies that are used in connection with the website owned and controlled by NCM Associates, Inc., with registered office at 4717 Grand Ave #500, Kansas City, Mo., from which you are accessing this Cookie Policy (the “Site”). NCM Associates determines the means and purposes of the personal data processing described in this Cookie Policy, and is therefore the data controller (in the sense of EU Regulation 2016/679).
Depending on the Site you are accessing, our privacy notices apply https://ncmassociates.com/privacy-policy in addition to this Cookie Policy and complement this Cookie Policy.
You have the option of agreeing to the use of cookies prior to entering to this Site. This Cookie Policy allows you to consent or refuse to consent to each category of cookies (except Strictly Necessary Cookies, which can only be rejected).
If you have questions, please contact us by email at [email protected] , or write to us at: NCM Associates, 4717 Grand Ave #500, Kansas City, MO, 64112.
Cookies are a standard feature of websites that allow us to store small amounts of data on your computer about your visit to the Site. They are widely used to help make websites work or work in a better, more efficient way, such as by recognizing you and remembering information that will make your use of the website more convenient (such as by remembering your preference settings). Cookies also help us to learn which areas of the Site are useful and which areas need improvement, and to track your usage of the Site to provide you with targeted advertisements.
Cookies are downloaded by your internet browser the first time you visit the Site. The next time you visit the Site from the same device, the cookie and the information stored in it is either sent back to the site that generated it (first-party cookie) or to a different website to which it belongs (third-party cookie).
These third-party providers set cookies when you are logged on to their pages and visit our Site. We have no influence on the cookie settings of these websites. Please visit the websites of third-party providers to obtain further information on how they use cookies. First-party and third-party cookies enable the website to recognize whether you have already accessed the Site through this browser and, in many cases, it then varies the content displayed. If you deny the use of all cookies, neither first-party cookies nor third-party cookies will be used. There will be no differentiation between both types of cookies.
Depending on their lifespan, Cookies can be distinguished between “persistent” or “session” cookies. A persistent cookie is a cookie that is stored on your computer until it expires or you delete it. A session cookie, on the other hand, is deleted when you close your browser. Apart from the acceptance of cookies, when visiting the Site as described below, you generally can choose whether to accept cookies by changing the settings on your browser. For further details, see below under No. 2.
You have the option of agreeing to the use of cookies that will enable you to use all functions of the Site without restrictions when visiting our Site. If you reject the use of Strictly Necessary Cookies, this may impact your user experience and functionality while using the Site. The rejection of other cookies may not impact your user experience and functionality while using the Site. If you reject the use of all cookies, first-party and third-party cookies will be deactivated. Moreover, first-party cookies will be deleted. We are not able to delete any third-party cookies. Therefore, you have to delete third-party cookies on your own. This can be done within the settings of your browser (see next bullet).
Deactivate and/or delete cookies via your browserAlternatively and/or in addition, you can change your cookie settings within your internet browser. Your internet browser allows you to change your cookie settings. Such browser settings for cookies are typically found in the “options”, “tools” or “preferences” menu of your internet browser. You may also consult the browser´s “help” menu. Different browsers may use different mechanisms to disable cookies. Please consult the below links for more details on how to manage your cookie settings:
With regards the browser settings for the deletion of former cookies, the same principles apply as the deactivation of new cookies via your browser settings. Please follow the respective guidance of your browser as described above. There are online tools available for clearing all cookies left behind by the websites you have visited, such as www.allaboutcookies.org.
When you visit this Site from different computers, it will be necessary to repeat the changes to your settings.
Below, we list the different types of cookies that we and third parties use on the Site: Strictly Necessary Cookies, Performance Cookies, Functional Cookies, Targeting Cookies, and Social Media Cookies.
Strictly Necessary Cookies: Strictly Necessary Cookies guarantee functions without which you would not be able to use this Site and ensure amongst others that, when you call up the functionalities of a website, you are shown a version that has a broad-band-related data quantity corresponding to that of the internet connection you are using. Moreover, such cookies ensures that, in the case where you change pages, the function of changing from http to https takes place. In addition, cookies of this type store your decisions regarding the use of cookies on our Site.
In particular, the Strictly Necessary Cookies that we use are:
The use of Strictly Necessary Cookies for the purposes described above is based on our legitimate interests to ensure the proper technical functioning, access and use of the Site, and provide you with the service(s) that you explicitly requested.
Performance Cookies: These cookies are used to provide us with statistical information about performance of our Site (e.g. to count visits, traffic sources).
Functional Cookies: These cookies allow the Site to remember choices you make and provide enhanced, more personal features. This category may include third-party cookies.
Targeting Cookies: Targeting Cookies are set to display targeted advertisements based upon your interests on the Site or to manage our advertising. These cookies collect information about your activities on this Site and other sites to provide you targeted advertising.
Social Media Cookies: Social Media Cookies collect information about social media usage, to build your profile.
The tables below contains a list of all the different types of cookies we and third parties use on the Site, together with information regarding their retention periods (i.e. how long each cookie will remain on your device), their source (i.e. first-party or third-party cookies) and the existence of data transfers outside the European Economic Union:
You can find out when this Cookie Policy was last amended by checking "LAST REVISED" at the top of this page. All considered changes to this Cookie Policy will be communicated to you well in advance of the changes actually taking effect.
Manage Cookie Settings Complete list of cookies on this site: